Triodos launches new brand and direct response campaign
Dutch independent ethical bank, Triodos is launching a brand and direct response campaign promoting its competitive new Online Saver Plus account and Online Cash ISA.
The brand campaign promotes Triodos’ unique ethical stance on lending and aims to challenge values associated with the banking sector such as greed, profit and risk taking.
Developed by Bristol-based digital and direct agency, Flourish, the campaign will feature a series of brand adverts carrying the strapline: “It’s about more than money” and will appear in the quality national press both on and offline.
“We all know that a good interest rate and access are important for savers,” said Huw Davies, Head of Personal Banking at Triodos Bank.
“At Triodos Bank, our savers will always know how we are investing their money, and that it is being used to help make the world a better place.”
The Online Cash ISA and Online Saver Plus accounts are being promoted in conjunction with the brand advertising across press, direct mail, online display and SEO.
Triodos states that its transparent and sustainable banking model is proving increasingly popular to UK savers and that it has grown its loan book by 25% at a time when most other banks’ lending remains significantly reduced.
“With the continuing news coverage around bank’s bonuses and practices it’s refreshing to be able to help promote two products to the market that are competitive in their own right, but also offer customers a chance to do some wider good,” explained Greg Richardson, senior account director at Flourish.
Triodos Bank will only finance enterprises which create social, environmental or cultural added value and maintains transparency as a core value. Its key sectors include organic food and farming, renewable energy, social housing, and fair trade.