Toyota aims to drive showroom traffic through new DM campaign
A direct mail campaign is being launched by Toyota in an attempt to drive recipients to its showrooms.
The 'Meet the Family' campaign, by Kitcatt Nohr Alexander Shaw, will roll out this month and will aim to grow traffic across Toyota showrooms ahead of the registration plate change taking place in March targeting existing Toyota owners, as well as people who have requested information on the brand’s cars in the recent past.
Toyota will use the direct mail piece to introduce its range as a family, with each model having its own personality and distinct qualities, with each accompanied by a ‘family portrait’ pictured within a home setting.
The booklet inside the pack carries the line ‘Meet the family’, which invites recipients to ‘Say hello to the Toyota range’, while also highlighting savings of up to £2,925 on the models, as well as three years free servicing on any new car financed through AccessToyota.
Sara Lawler, manager for digital & direct Mmarketing at Toyota, said; “Kitcatt Nohr’s campaign shows that every model in the Toyota range has its own unique personality, and it should help recipients find the perfect car for their needs. We’re offering savings of up to £2,925 on many of our models, so it’s the ideal time to buy a new Toyota.”