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National survey to reveal creative industry views on IP

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By The Drum Team, Editorial

January 27, 2011 | 2 min read

A national survey has been launched to gather creative industry views on the role of intellectual property in emerging digital business models. The study aims to provide fresh insights into the way businesses view and understand IP.

The survey comes at a time when the Government is placing IP policy and its relationship to growth under scrutiny. The study’s findings will be shared with the Hargreaves Review of Intellectual Property and Growth, as well as contributing to the compilation of a final CI KTN report, due to be published by March 2011. Via expert interviews and a series of workshops around the country, the Beacon Project on IP has already produced some important insights into the relationship between IP and the changing ways in which creative industry businesses make money.

Project’s leader Martin Brassell, Inngot CEO, explains: “Falling technology costs, changes to advertising practices and new patterns of consumption all challenge the viability of ‘traditional’ creative industry business models. Creative companies are proving adept at using their IP to create new paths to revenue, often through “indirect” methods. However, these models are still young, and the marketplace is in a state of flux. As a result, many businesses are having to re-examine their cost bases and discover effective ways of collaborating, and are experiencing challenges securing the investment they need to grow. “Our work with this project has been focused on establishing a positive vision of how companies can address these challenges. Ensuring that IP can be used as an enabler, not a barrier, has emerged as a key consideration. The survey is already generating a strong response, and will give us a clearer picture of the forces at work and the sector’s response to them.”

Creative industry professionals can take part in the survey by visiting www.inngot.com/survey. It runs until 11 February 2011.

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