Last chance for Marketing Awards entries
The deadline to get your work in front of marketers from some of the UK's best known brands, including Dell, Honda, Microsoft and Umbro is looming.
Last chance for Marketing Awards entries
The cut-off point to get your work in front of marketers from some of the UK's best known brands, including Dell, Honda, Microsoft and Umbro is Friday 28 January.
All clients or agencies in the UK are eligible to enter online at www.thedrummarketingawards.com
There are a range of categories to enter this year, including Digital Strategy, Advertising Strategy and Social Media Strategy of the year
The judging panel draws together some of the highest profile marketers in the UK, including:
Kathleen Schneider, Channel Marketing & Programs Director, Dell 

Burcin Ergin, Marketing Manager, Disney

Paul Simmons, Regional Commercial Manager UK, Easyjet

Graham Sim, Group Marketing Director, HMV 

Martin Moll, Head of Marketing – UK, Honda

Mark Beamont, Marketing & Communications Manager, Land Rover

Alex Payne, Chief Marketing Officer, Microsoft

Michael Johnson, Group Brand Director and Marketing Director (UK), Thomas Cook

Trevor Cairns, Marketing Director, Umbro 

Alison Lewis-Jones Marketing Manager for VisitBritain.
Speaking of what the judges will be looking for from the entries, Dell's Schneider said: "I think a winning marketing strategy and campaign is one that demonstrates a deep understanding of the customer needs and how to address these in a differentiated and compelling way. It helps the brand stand apart from others in the same space through the effective use of insights, creativity and communication methods."
Disney's Ergin added that she will be looking for work that is "innovative, memorable, true to the brand and its audience, while meeting the business objectives and delivering results. There’s also something that has to be said for campaigns that transcend industry magazines and have your mates talking about it at the pub or at dinner parties," she added.
Meanwhile Mark Beamont, marketing & communications manager, Land Rover, added that he is looking for 'big ideas': "Something that can be utilised across many channels, demonstrates a return on investment and has clear brand direction. It must have cut through and clear messaging."