Independent rumoured to be considering ad price rise
The Independent could be about to double the amount it charges for advertising by bundling space in its 20p paper i.
The Guardian reports that since spin-off daily i launched in October, ads booked into the Independent have also appeared in i free of charge.
But executives at the Independent are now believed to be trying to get media buyers onside about increasing the ad rates by promising them a combined circulation of 340,000 for the main paper and i.
The Independent is understood to be playing its hand with media buyers now because it expects a circulation boost for i on the back of its new multi-million pound TV advertising campaign.
But i is not yet listed by the Audit Bureau of Circulations, so the paper will have to work hard to convince media buyers of its worth to advertisers.