Halewood International extends Crabbie's range for Burns Night
Halewood International is set to expand its Crabbie’s Ginger Ale range with the launch of a new range for Burns Night.
Crabbie’s Ginger Mixers; John Crabbie’s Clear Dry Ginger Ale and Fiery Ginger Beer will be packaged in branded 200ml glass bottles and will target ABC1 men and women aged between 25 and 55.
Richard Clark, head of innovation at Halewood International, commented: “The adult soft drinks market experienced significant growth in 2010, with increasing consumer interest in quality, premium alcoholic liquids and cocktails, the demand for premium mixers to compliment such drinks is also increasing - the mixer is now as important as the spirit.”
He continued: “Spirit brands are often associated with certain cocktails but this rarely happens with branded mixers, Halewood International plans to make John Crabbie’s the associated brand name for all ginger based cocktails.”