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Strongbow fans to have the last word on new TV ad

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By The Drum Team, Editorial

January 21, 2011 | 2 min read

Strongbow has launched a campaign asking its Facebook fans to finish off its latest TV ad.

The cider brand is inviting its thousands of Facebook fans to suggest a one-liner to finish off its new action film-themed ad.

The punchiest suggestions will be captured on film when the ad is shot next month.

Brand manager Lucy Henderson said: "With nearly 1000,000 Facebook fans, we are hoping to attract some great one-liners for our new advertising campaign.

"We hope that offering the opportunity to our Strongbow Facebook fans to come up with the new end line for our advertising will create even more consumer interest and engagement with the brand and bring to life Strongbow’s ‘Hard Graft’ advertising message.”

The campaign has been created by London agency Lean Mean Fighting Machine.

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