21 January 2011 - 2:50pm | posted by | 0 comments

Dessert brand DeviliSsh gives direct selling a new flavour

Brands such as Avon and Tupperware used to be the kings of direct selling, but is the social media revolution changing that? The Drum talks to new business DeviliSsh which is using the sales strategy in the hope of getting their just deserts.

The DeviliSsh team at workThe DeviliSsh team at work

The term social media seems to be taking on its original meaning as the direct sales strategy pioneered by the likes of Tupperware makes a comeback. The Drum caught up with new pudding brand DeviliSsh using the sales model in the hope of getting their just deserts.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...