21 January 2011 - 2:50pm | posted by

Dessert brand DeviliSsh gives direct selling a new flavour

Brands such as Avon and Tupperware used to be the kings of direct selling, but is the social media revolution changing that? The Drum talks to new business DeviliSsh which is using the sales strategy in the hope of getting their just deserts.

The DeviliSsh team at workThe DeviliSsh team at work

The term social media seems to be taking on its original meaning as the direct sales strategy pioneered by the likes of Tupperware makes a comeback. The Drum caught up with new pudding brand DeviliSsh using the sales model in the hope of getting their just deserts.

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