Drinks producer rebrands after 50 years
The Cornish Mead Company has announced that it is radically redesigning its branding and packaging for the first time in its 50-year history.
The new look, which will initially be featured on the 75cl mead and wine bottles, features wrap-around packaging with innovative designs inspired by tattoos and fruits.
“Wrap-around packaging is an unusual choice for the wine industry,” explained Jason Salisbury, design director at Gendall, the Cornish creative company that designed the new look.
“However, the Cornish Mead Company won’t be contending with the standard wine market, as these products tend to strive for a refined image, whereas mead is usually sold on its strength and character."
Mead has become increasingly popular with young people and the tattoo design was chosen to incorporate Cornwall’s nautical past and to give a contemporary look that would appeal to a wider audience than the previous traditional design.
The packaging has also retained the previous bottle’s crest design and incorporated it with an image of the Cornish peninsular to create a fresh brand for the product with clues to its past.
The Cornish Mead Company, based in Penzance, owns four meaderies across Cornwall and has been producing mead since 1951. Up until now the company’s distinctive ‘heavy’ bottle has remained unchanged, however increasing delivery and production costs related to the size encouraged the company to reconsider its packaging and its audience reach.
The new bottles will arrive in shops in late January.