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HTML5

New logo launched for HTML5

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By The Drum Team, Editorial

January 18, 2011 | 4 min read

The World Wide Web Consortium has unveiled a new identity for HTML5, the new standard for presenting web content.

Said a statement on a website dedicated to the logo: “It stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It’s the standard’s standard, a pennant for progress. And it certainly doesn’t use tables for layout.”

The new mark-up standard is causing considerable excitement in the world of web development as it will transform how website looks, feature video, operate and work across different platforms.

Ocupop logo designer Michael Nieling said in a statement, “The term HTML5 has taken on a life of its own; there has been significant confusion and debate both within the developer community and in the public at large as to what exactly HTML5 is when the term is used outside of simply referring to the spec itself… The standard needs a standard. That is, HTML5 needs a consistent, standardised visual vocabulary to serve as a framework for conversations, presentations, and explanations.”

A full rationale of the identity read: “The HTLML5 logo goes beyond simply representing the HTML5 spec to embody the technology, and the open web movement, at its core. This starts with standardisation — the logo and its progeny follow very strict geometric rules providing an incredibly adaptable yet stable and stylish identity.

“As you’ve hopefully seen out on the web, the logo, the icons, the colors and the type all work, and work well, in nearly every imaginable context (and probably contexts beyond our imaginations). From favicons to billboards, this mark was designed to hold together in the face any manipulation. Through simple adjustment of hue, the logo conveys incredible depth and dimension without dated or awkward flourishes.

“With just two shades of orange and two shades of gray, the standard logo offers a thoroughly refined and assuredly lasting visual impact.

“The container for the logo is shaped as a badge, implying both the formality and respect an undertaking of this magnitude demands, but also as a homage to the progressive community that proudly, and relentlessly, ushers in the future of web technologies. Simultaneously a badge of honor and a coat of arms, this crest represents the spirit and substance of the open web platform and the forward thinking community making it a reality.

“Formal and fun, forward and fully evolved, this HTML5 logo is imminently extensible yet refreshingly complete — the W3C encourages you to use it as-is or build on it to make it even better. Just like the technology it lives amidst, setting a common and comprehensive baseline is just the beginning.

“Why orange? Orange is a very hot, fast, and striking color, but not nearly as intimidating or aggressive as red. Orange implies excitement, yet with undertones of caution. Orange grabs your attention, but doesn’t scream for it. In Chinese color theory, orange is the color of organisation. In medieval heraldry, orange was symbolic of strength and endurance. Sexy with a safety net, organised, powerful and lasting. HTML5, this logo, and orange go quite well together.”

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