Lewis PR picks up idealo.co.uk media relations contract
Price comparison website idealo.co.uk has tasked the Manchester office of Lewis Communications to handle its media relations.
The Manchester team has been tasked with focusing on a variety of traditional and online PR activity that will target both lifestyle and consumer media, with a specific emphasis on growing online traffic.
Patrick Hussey, account manager at Lewis Manchester, said: “The recent VAT rise coupled with an increase in fuel duty has left many Briton’s feeling the pinch. More and more consumers are turning to price comparison sites like Idealo.co.uk to help them find the best possible deal before buying and this is a welcome addition to our client roster.”
David McLoughlin, UK marketing manager at Idealo, added: “We wanted an agency that could deliver a targeted campaign that focuses on driving up visitor numbers to our website. With its solid experience in delivering integrated campaigns in this sector, we are confident that Lewis is able to deliver the results we require.”