Protect Your Bubble launches viral insurance game
Insurance firm Protect Your Bubble has launched a new viral game through Naked Penguin Boy that aims to underline its simple and uncomplicated positioning.
The aim of the viral, published below, is to drive traffic and ultimately increase sales on the website, where insurance is offered in simple and uncomplicated terms.
The game, titled ‘Bubble & Squeak’ after the Protect your bubble characters, requires the user to collect gadgets over 6 stages and there are 5 levels per stage, while avoiding the bad guys who track you down and try to stop you completing your mission. The game will be seeded on various sites, including Facebook and as an added incentive Protect your bubble is giving away an iPad a month to one lucky devil!
Greg Heasley, Founding Partner of Naked Penguin Boy said ‘We had a clean slate to work on as the brief was quite open for us to create a good viral that tied into the brand. As a company we believe strongly in the power of viral games, social media and in engaging with the targeted audience, I’m sure we’re going to hit the targets set for us.’
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