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Sunny Thinking promotes England U18s rugby at Sale

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By The Drum Team, Editorial

January 13, 2011 | 2 min read

Marketing agency Sunny Thinking has created a campaign to promote the upcoming England U18s clash with Italy at Sale FC Rugby Club.

The agency, which is itself based in Sale, is helping to promote the game through advertising, posters, flyers and design of the match day programmes.

It has also been tasked with finding commercial partners and has secured law firm Slater Heelis Solicitors as the official match sponsors.

Stu Giles, chief executive at the rugby club, said Sunny Thinking had been hired on the back of its previous work.

"We staged the England U18 v Australian Schools International last season and Sunny Thinking helped us fill a packed Heywood Road who enjoyed a fantastic game so we’re hoping for another great day," Giles said.

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