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Bing UK launches comedy web video campaign

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By The Drum Team, Editorial

January 13, 2011 | 2 min read

Bing UK has teamed up with the Brian Badonde, the wild haired creation of real life actor and comedian Kayvan Novak, to create a series of comedy sketches entitled ‘The Art of Technology’.

Badonde is best known for his role as the comedy art critic of Channel 4’s Facejacker and brings a silmilarly bumbling performance to his web video series, designed to leverage original content in support of the Bing UK brand.

Created by JWT Entertainment and Hat trick Productions the episodes will air on a specially created microsite, theartoftechnology.co.uk. The first instalment of which features the clueless critic confuse Babbage’s famous Analytical Engine for a search engine.

Ensuing episodes will offer more of Badonde’s unique brand of inept mischief.

Alex Payne, head of search for Bing UK, said: “Bing is a growing brand with 17 million users and a core target audience of the most socially active searchers, who are also the group most likely to watch TV and video online and pass content they like to their friends.

"We have therefore developed some truly original and entertaining content that is based fully on earned rather than paid for media to meet this growing demand for new and innovative content."

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