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Twitter marketing campaign devised for Hilton Worldwide

A Twitter campaign for Hilton Worldwide has been devised by Grape Digital, promoting the company’s New Year Sale.

The social media agency was tasked with the up to half-price-off offer for bookings before 31 January.

As an incentive to people to reweet the offer, Hilton is giving away three prizes on three separate dates, which will include a nights stay at a Hilton Hotel.

To enter, Twitter users are asked to retweet a promotional message and link, with winners being selected at random from those who contact Hilton through Twitter following their retweet.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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