Twitter

Twitter marketing campaign devised for Hilton Worldwide

Author

By The Drum Team, Editorial

January 12, 2011 | 2 min read

A Twitter campaign for Hilton Worldwide has been devised by Grape Digital, promoting the company’s New Year Sale.

The social media agency was tasked with the up to half-price-off offer for bookings before 31 January.

As an incentive to people to reweet the offer, Hilton is giving away three prizes on three separate dates, which will include a nights stay at a Hilton Hotel.

To enter, Twitter users are asked to retweet a promotional message and link, with winners being selected at random from those who contact Hilton through Twitter following their retweet.

Twitter

More from Twitter

View all

Trending

Industry insights

View all
Add your own content +