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Twitter marketing campaign devised for Hilton Worldwide

A Twitter campaign for Hilton Worldwide has been devised by Grape Digital, promoting the company’s New Year Sale.

The social media agency was tasked with the up to half-price-off offer for bookings before 31 January.

As an incentive to people to reweet the offer, Hilton is giving away three prizes on three separate dates, which will include a nights stay at a Hilton Hotel.

To enter, Twitter users are asked to retweet a promotional message and link, with winners being selected at random from those who contact Hilton through Twitter following their retweet.

Featured by The Drum