A new website for The Royal Highland Centre has launched the first phase of a new-look website, created by Alienation Digital, while also appointing Fleishman-Hillard Edinburgh to handle its PR strategy.
The Glasgow-digital agency has created the website to showcase the centre’s facilities and position it as a premier event and exhibition venue in Edinburgh.
Meanwhile, Fleishman-Hillard has been handed a year-long contract to maximise media and profile opportunities for the centre, using trade, online and traditional media to raise the profile of the centre and raise its sales growth.
Archie Glendinning, director of the Royal Highland Centre, said: “This is an exciting time for the Royal Highland Centre as we look to refresh our marketing and communication strategies as a means to supporting business development.”
He continued: “The website is an important marketing tool for us, showcasing forthcoming events and acting as an information source for existing and new customers. It is dynamic, easy to use and demonstrates the versatility of the Centre.
“Our communications plan is also gathering great pace as we work with Fleishman-Hillard to raise the profile of the Centre in local, national and trade media.”