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Tank rolls in for 'aggressive' Simply Eat PR campaign

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By The Drum Team, Editorial

January 11, 2011 | 2 min read

Midlands quick serve restaurant chain Simply Eat has appointed Nottingham PR agency Tank PR.

The restaurant chain, which has outlets in West Bromwich, Wolverhampton, Halesowen and Derby, will be tasking Tank with the launch of its aggressive national franchise store programme, and with increasing the profile of its brand in its store localities and beyond.

Tank PR will be also be working alongside Peterborough digital agency i3 Media to construct Simply Eat’s website.

Simply Eat operations director Tanny Mohammed, says of Tank’s appointment: “In addition to its strong food and retail credentials, the team at Tank bought a number of fresh ideas to the table and were able to demonstrate experience and understanding of the dynamics of the franchise sector.”

This latest account win follows Tank PR’s securing of the two retail PR accounts Tailoring UK and Jessica Farringdon Brides.

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