11 January 2011 - 4:17pm | posted by | 2 comments

Most irritating ads of 2010 named and shamed

A summary of the adverts most likely to have viewers reaching for the remote control has been published by a marketing publication in a poll dominated by ads which are out of tune with viewers needs.

Gocompare.com has, once again, emerged as the biggest turn off on TV with respondents voting the discordant tenor with the fake moustache and toe curling jokes as the last person on Earth that they would want to invite into their living rooms.

There was stiff competition in the annoyance stakes however with the wheels coming off the webuyanycar.com.

People voted in their droves to have the rusty banger scrapped but like an abandoned wreck at the side of the road it simply refuses to go away.

The legal profession also once again proved its high standing in public affections with the Gate Films ad for Injurylawyers4u.co.uk, ranking at number three and an awful Dale Winton vehicle in Cashmygold.co.uk lumbered in at number three. Halifax’s DLKW Lowe “Howard” series rounded out the top five.

Unfortunately we are unlikely to have seen the last of Gio Compario and his ilk however, Gocompare state that the singer has netted a record deal following the success of his charity Christmas single.

Like a pneumatic drill these ads are far from subtle in hammering in their respective straplines to unwitting viewers, adopting the tried and tested technique of simply repeating the site address as many times as possible within a tuneless jingle.

“Fans” of the ads have even grouped together online to rewrite the lyrics into something more fitting. TheHobboman89 composed this poetic effort for Youtube: “go compare, go compare! give me a BAT to kill the TWAT at go compare!”

In advertising it seems there is no such thing as bad publicity.


11 Jan 2011 - 17:23
david_reid1's picture

I leave the room at some pace when the commercials for Halifax come on.

But before your mind jumps to images of a lovable loon in 'Olive from On the Buses' beer bottle glasses, be aware -not all Halifax ads are equal.

Watching Howard is pure unbridled joy compared to the ludicrous concept that Halifax mans a radio station and plays catchy 80's tunes whilst dispelling product information.

ISA ISA BABY? I really think not.

12 Jan 2011 - 16:33
neale_gilhooley's picture

I once heard someone argue that "There is no such thing as bad publicity" to which the reply came "Farting loudly at a dinner party gets noticed you but does not improve your social standing". Take more care of your brands.


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