JDA campaign launches Norwich and Peterborough Building Society current account
Norwich and Peterborough Building Society (N&P) has appointed JDA to launch its new Gold Classic Current Account.
The creative agency was initially tasked with delivering a one-off mailer which would introduce the new account for N&P existing current account customers, including several letter variants and two leaflets targeting different segments of the customer base.
As a result of this work, the N&P marketing team has tasked JDA with the launch of the new current account, after it pitches against the client’s two main agencies.
The winning concept aims to highlight all the extras the Gold Classic Current Account offers above and beyond everyday banking with the resulting integrated campaign primarily covering branch POS, direct mail and outdoor activity.