Black Sheep Brewery has received a New Year online makeover at the hands of Extreme Creations as part of an ongoing online marketing project.
It is the third iteration of the Yorkshire brewers web presence produced by the digital marketing agency and is intended to give the brewer a new look in addition to boosting sales from its online shop, which have doubled in the month since launch.
Antony Prince, MD of Extreme Creations, said: “Working with Black Sheep Brewery over such a long period has allowed us to be closely involved with the evolution of the site and the company’s online marketing strategy. It has changed considerably over the past six years, but we’ve always aimed to communicate the brand’s Yorkshire charm and humour.
“With the latest re-design Black Sheep wanted to appeal to, and engage with, a slightly more modern and youthful audience, while ensuring their range of cask and bottled beers remained at the heart of the site, and that it was both easy to navigate and make a purchase for existing customers.”
This marketing strategy will continue to see further search engine optimisation, integration with social networks, analysis of visitor activity and email campaigns.