wewillbuyyourcar.com set to use TV for new campaign
Online car buyer wewillbuyyourcar.com has teamed with And Partners and production company The Mob as it looks set to launch its first television campaign this month.
The campaign will promote the company as it aims to focus on ‘fast, efficient and hassle-free’ car selling.
Founder Noel Parkinson said: “We want to show the public that selling your car no longer has to involve any risk or time-consuming trips around dealerships, keeping your fingers crossed that the salesman will match your valuation.
“Our service is all about building a relationship with the customer that is civilised, trustworthy and relaxed and we wanted the commercials to reflect that.”
The TV campaign will aim to highlight the simplicity of using wewillbuyyourcar.com’s service that includes the use of bespoke software that allows the company to make instant offers based on specific car details instead of an automated, generic price.
Having previously focused on radio advertising, the brand will now bring together And Partners, MediaCom North, Branded3, Bluestorm PR and The Mob for future integrated campaigns.
Parkinson said: “I created this company with the guiding principle of providing a modern consumer service that removed the hassle and risk often associated with selling a car the traditional way. Taking our message onto television is just another step in the right direction.”