Sera Miller's favourite campaigns of 2010: Code's MiNetwork pitch

Not a campaign, but she is today's editor so we can't argue it - Miller goes for Code's Tony Foggett and his award winning (literally) pitch at the MiNetwork Awards.

For anyone who didn’t see the boys from Code at the MiN Awards this year, please check out this video. To me this sums up how true creative’s tackle a brief: they took something fairly dry (get up in front of your peers and convince them to vote for you at an industry awards do) and made it, well, just look at it. Their solution was unexpected but it absolutely engaged their target audience, created all important word of mouth and ultimately achieved the brief’s objective: they won.