Christmas Union Tomtom

Ian McAteer's stories of 2010: Geolocation

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By The Drum Team, Editorial

December 21, 2010 | 1 min read

The development in way finding software is the next topic that McAteer highlights from 2010.

Tom-Tom, Foursquare, Google Maps, Google Traffic, Facebook Places, Gowalla - all these innovations are changing us, changing business, and changing how we think about marketing brands.

This especially has huge implications for retail, entertainment and sales promotion. Brilliant.

Christmas Union Tomtom

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