Photo sharing platform Blipfoto.com has secured its first round of funding as it aimed to develop new services and embark on its growth strategy.
The site allows its community of international users to upload a photo every day to be shared with the world.
The site has more than 10 million page views per month, having begun as a personal online photo diary in Edinburgh less than five years ago, when started by photographer and designer Joe Tree.
Last year the site won a Bafta Scotland award, and is set to become a full-time business having concluded its first round of investment.
The financial support comes from a group of companies including serial entrepreneur Ken Morse, IT specialist Versko, creative agency StudioLR; and Dave and Sue Mullen, directors of Story UK.
Scottish Enterprise has also matched this private investment made in the website.
Joe Tree, founder and CEO of Blipfoto, commented: “I realised very early on that Blipfoto was an idea with universal appeal, so to finally have the time, space and financial support to work towards that potential is a massive privilege. I can’t even begin to describe how good it feels to have this investment in place, and how excited I am about the opportunities it presents.”
Meanwhile, Stuart Cosgrove, director of Creative Diversity, Channel Four Television, added: "Blipfoto are one of the success stories of the online digital media scene in Scotland and have several projects with Channel 4. We are delighted to be working with them now and in the future."