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Twitter valued at $3.7 billion following massive new investment

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By The Drum Team, Editorial

December 16, 2010 | 2 min read

Twitter has received another round of financing, totaling $200 million from venture capitalists Kleiner Perkins Caufield & Byers.

The new investment brings its total worth up to $3.7 billion. Twitter’s valuation comes from its value as a social graph, representing moods and trends of 8% of total Internet traffic.

Twitter is also adding two new board members, including David Rosenblatt, boss of digital advertising group DoubleClick.

The moves come two months after the firm, which has 175 million registered users and 300 employees, said it was increasing efforts to make itself more profitable.

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