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Homeform the Market Creative

The Market Creative develops HomeForm post Christmas campaign

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By The Drum Team, Editorial

December 15, 2010 | 2 min read

HomeForm Group’s most extensive below-the-line advertising campaign to drive sales of kitchen, bedroom and bathroom suites will launch post Christmas.

Developed by The Market Creative, the campaign aims to inform customers of the latest trends in fitted furniture design that will feature in Moben Kitchens, Sharp Bedrooms and Dolphin Bathrooms 160 showrooms nationwide.

Running from Boxing Day until the end of January, the full suite of marketing material, including showroom promotions, a DVD, window dressing, door drops and direct mail have been created by the agency, inviting consumers to see the group’s latest ranges, deals and service promise.

A set of new brochures has also been created aiming to inspire customers with the product photography before introducing a new persuasive service section and provide reassurance of the company’s brand experience.

Sue Benson, managing director at The Market Creative explains: “The key to success, during what is an extremely competitive and crucial time in the retail calendar, is to create memorable and cut through communication.

“This is the time of year that customers seek new inspirations and ideas, so we applied this insight as a theme to run throughout the campaign, which harnesses a combination of inspirational products and deals. It has been embraced throughout the HomeForm Group, from the marketing teams to colleagues on the showroom floor. It also featured at the January sale conference to enthuse more than 600 colleagues across all business units," she added.

Homeform the Market Creative

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