Dr Drip brand and packaging by Marque

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By The Drum Team, Editorial

December 15, 2010 | 1 min read

The brand and packaging for new coffee brand Dr Drip has been created by Marque.

Marque has developed the name, brand positioning, packaging and illustrations for the Dr Drip, which is set to launch in the US.

The brand has created a new method for brewing coffee that involves pouring water over roasted, ground coffee beans containing within a filer. The water seeps through the coffee, absorbs its oils and essences and passes to the bottom of the filter.

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