Fred steps in front of the camera for first time with new TV campaign

A new TV campaign for bookmaker is the first to feature the company's founder and chairman Fred Done,

Having run the business for over 40 year, Fred Done has chosen to step in front of the camera to promote the Betfred brand, with the campaign set to run throughout December and January on Sky Sports and ESPN, and possible be extended into spring.

Created by Manchester design and post production company Editz by Mark Pearson, head of media at Betfred, the company was briefed to create a campaign which would raise awareness of the Betfred brand and promote its ‘bet in play’ offer.

“ are quite unique in the betting world as it was founded by one man, Fred Done, and his approach is quite unique,” said Rob Pickard, Creative Director at Editz. “We therefore wanted to do something that really communicated this unique approach and by getting Fred to say it in his own words seemed a very natural way to progress”.

Mark Peason added “As this is our first major foray into TV it was important we got it right. What better way of delivering our message than the man himself Fred. After all he’s still in everyday driving the Betfred business."

Get the Newsletter

Keep up to date with the latest news and insights.


Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff