14 December 2010 - 8:51am | posted by | 6 comments

Fred steps in front of the camera for first time with new Betfred.com TV campaign

A new TV campaign for bookmaker Betfred.com is the first to feature the company's founder and chairman Fred Done,

Having run the business for over 40 year, Fred Done has chosen to step in front of the camera to promote the Betfred brand, with the campaign set to run throughout December and January on Sky Sports and ESPN, and possible be extended into spring.

Created by Manchester design and post production company Editz by Mark Pearson, head of media at Betfred, the company was briefed to create a campaign which would raise awareness of the Betfred brand and promote its ‘bet in play’ offer.

“Betfred.com are quite unique in the betting world as it was founded by one man, Fred Done, and his approach is quite unique,” said Rob Pickard, Creative Director at Editz. “We therefore wanted to do something that really communicated this unique approach and by getting Fred to say it in his own words seemed a very natural way to progress”.

Mark Peason added “As this is our first major foray into TV it was important we got it right. What better way of delivering our message than the man himself Fred. After all he’s still in everyday driving the Betfred business."

Comments

Anonymous (not verified)
14 Dec 2010 - 09:06
Anonymous's picture

"Only in the diarist cases ever show the clients' faces"

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Anonymous (not verified)
14 Dec 2010 - 09:15
Anonymous's picture

Well, if Editz are now competition, they ain't getting a bean out of us from today. Good luck boys.

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14 Dec 2010 - 09:26
tim_kelly's picture

Slightly less scary than Victor Chandler's appearance in his ads.

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Anonymous (not verified)
14 Dec 2010 - 14:22
Anonymous's picture

Agreed Tim. Victor's appearance is wooden on several levels. Not least his teak-like skin tone. Two big questions arise from the ad. 1) Is Victor really alive or an automaton 2) the moment I see/hear Paddy I expect him to talk about some new match day Greggs offering.

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Anonymous (not verified)
14 Dec 2010 - 17:37
Anonymous's picture

should've used an agency!

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16 Dec 2010 - 13:26
mark_astle's picture

The Victor Chandler ads are brilliant, because of the location. The majestic City Ground on the banks of the Trent.

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