Ireland targets tourists to prove Irishness with social media
Tourism Ireland has launched a new social media campaign, created by direct marketing agency Indicia, to drive engagement with Ireland by directing consumers to connect with their ‘Irishness’.
The ‘My Irish 140’ campaign aims to capture the imagination of potential holiday makers, by asking them to follow myIrish140 on Twitter and tweet, in 140 characters or less, what makes them Irish. Each tweet must contain the hashtag #makesmeirish.
Besides offering tweeters the chance to win a spot prize every 140 minutes, the social media campaign will award the writer of the best #makesmeirish tweet with an amazing 140-hour adventure tour of Ireland with winners taking part in sheepdog trials or waking up to hot air balloon rides.
Sarah Rogers, Tourism Ireland’s CEM Manager said: “The My Irish 140 campaign is the latest initiative in our strategy to engage, inform and excite our current and prospect visitors. Social media, and in particular Twitter, can be extraordinarily powerful and by tapping into people’s Irish connections, we’re confident that we’ll create a lot of buzz about Ireland”.
Ian Bates, creative director, Indicia said: “This is an intelligent and bold campaign to capture the imagination of the audience and celebrate the diversity of people’s Irishness around the world. Designed to engage and excite, we believe this Twitter campaign will give potential holidaymakers a real flavour of Ireland’s rich cultural and historical landscape”.