MSN Games revamp nets Batman scoop
MSN Games, the recently re-launched videogame website, has become the first UK host of an exclusive trailer for the upcoming Warner Bros game, Batman: Arkham City.
The clip comprises only the second piece of content to be released about the game in the past six months and heralds the upcoming worldwide release of the full trailer on Monday.
MSN’s redesign at the end of October was intended to appeal to both hardcore and casual gamers; an approach which Microsoft believes has been vindicated with the Warner Bros content.
Chris Maples, Commercial Director at Microsoft Advertising said: “MSN Games is still in its infancy, so it is great that we have been chosen over other more established gaming sites and portals in the UK. This exclusive heralds a hugely promising future for the channel. We will continue to seek opportunities to feature exclusive content across the MSN channels and thereby offering advertisers prime opportunities to engage with target audiences.”