Social networking site Bebo is looking to rekindle its dwindling fortunes by introducing a video chat service called bChat.
The feature will allow Bebo friends to talk to one another via their webcams and even introduce fellow site users who share common interests.
It is the latest in a line of initiatives aimed at reversing the networks fading fortunes, including an original web drama and a new gaming platform.
Adam Levin, Bebo’s chief executive, said: “I think we can coexist really well with Facebook as Bebo is a platform now focused on self-expression. Not everyone wants to be on a platform where their Mum and Dad are members.
“It’s all about reactivating the registered users, who will then tell new users to come and check out new tools and content we are putting on the site.”
Bebo was purchase by Criterion Capital Partners for $10m earlier this year from AOL, who paid $850m for the network in 2008.