News
Marketing can change the world

Auntie in Naughtie on-air gaffe

Two of the biggest names in BBC journalism, James Naughtie has found himself getting into a tongue twisting tangle after attempting to pronounce the surname of Jeremy Hunt, the culture secretary.

Substituting the first letter for that of his guests job title the presenter caused early morning listeners of the Radio 4 Today programme to choke on their coffee.

Suppressing giggles Naughtie tried to play down the incident, saying: ““All I can say is occasionally in live broadcasting these things happen and I'm very sorry to anyone who thought it wasn't what they wanted to hear over their breakfast. Needless to say neither did I.”

Word soon spread however and the blunder quickly became a top trending topic on Twitter. Even fellow BBC journalist Andrew Marr got in on the act, presenting a follow up show on philosophy Marr went on to inadvertently repeat the Freudian slip.

Hunt himself saw the funny side, saying: “They say prepare for anything before going on Today but that took the biscuit... I was laughing as much as u Jim or shld I say Dr Spooner."

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff