Mentos Gum calls Kommando for zorbing challenge
Experiential and guerrilla marketing agency, Kommando shook up the morning routine for commuters earlier this month by introducing aqua zorbing along the River Clyde as an alternative to trains and buses.
Businessmen, students and shoppers were invited to "invigorate" their morning and have some fun, as they freshened up their regular journey by zorbing their way across the city in branded Mentos zorbs.
The stunt marked the start of a four week integrated guerrilla marketing and sampling campaign created by Kommando for Mentos Gum. In addition to the stunt Kommando commissioned a Metro wraparound cover which featured a spoof story on the latest way to travel to work. Supporting the guerrilla activity, Kommando brand ambassadors took to the streets in a sampling campaign across major cities in Scotland. It was estimated that the campaign would reach over 96% of all adults in Scotland.
Mentos Gum Brand Manager Aimee Reason said: “Commuters taking to the river en-masse in giant Zorbs as part of the Mentos Gum challenge will most certainly raise eyebrows. Mentos gum is all about challenging Glaswegians to take a fresh approachand zorbing to work will definitely kick-start the morning, leaving Glaswegians more refreshed.”