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The Telegraph ponders New Year paywall

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By The Drum Team, Editorial

December 1, 2010 | 2 min read

Speculation is mounting that The Telegraph is to follow the lead of The Times newspaper and begin charging for some of its online content from next year.

This would be unlikely to entail the entire site moving behind a paywall but could see a price attached to premium content. In this way the paper hopes to lure in paying customers by dangling freebie content to browsers.

It follows a period of continued declines in circulation and a failure of the online advertising model to make up the difference.

Telegraph Media Group refused to confirm the speculation however with a spokesperson saying only that: “Absolutely no decisions have been made on the introduction of a paid-content model. Like all publishers, TMG continually evaluates the developments in the digital sector."

The Times moved behind a full paywall in June since which the company has made 105,000 subscriptions.

Figures for the Financial Times are similarly rosy, the paper doubled its subscriptions in the first nine month period from

Such a move would mark a volte face for the publisher after Shane Richmond, head of technology (editorial) at Telegraph Media Group previously described Murdoch’s paywall as “a gift to the competition.”

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