Sykes Cottages hires JDA for branding task
Yorkshire agency JDA has picked up a branding brief from holiday rental company Sykes Cottages following a three-way pitch.
The Shipley-based agency has been hired to develop a new brand identity for Sykes' property owners acquisition activity and create new designs and content for "all of Sykes' key initial communications".
JDA has been given a further brief to "develop Sykes' online offering" and its banner and press creative.
Cheshire-based Sykes is keen to stay ahead of the competition as the UK cottage industry increases in popularity with more people holidaying at home.