New name and new look for YMCA Glasgow
YMCA Glasgow has changed its name and rebranded with the help of Freight Design and Matthews Marketing.
The charity has been in Glasgow since 1824 but it has now decided to change its name - which stands for Young Men's Society for Religious Improvement - to Ypeople in order to "better reflect the range of its activities".
It gave Glasgow agencies Freight and Matthews Marketing a brief to produce a logo which would raise its visibility and enhance its reputation as "an accessible organisation".
The new look was conceived after consultations with staff, clients and the public.
Joe Connolly, chief executive of YMCA Glasgow, said: “The increasing scope of our activities and initiatives across Scotland coupled with the fact that we provide services to an extremely wide range of service users of all ages, cultures and creeds convinced us that the time was right for the organisation’s name to change.
“To complement that we also wished to have a distinctive logo which would support our new identity and I am delighted with the design which Freight Design and Matthews Marketing have created as we move forward as Ypeople."
Based in Govan, the organisation employs more than 180 people and is one of the country's leading suppliers of support accommodation services for vulnerable homeless people.
Earlier today The Drum reported that Studio North had been appointed by the Fylde Coast YMCA to create a new website.