Crabbie's Alcoholic Ginger Beer begins Christmas push
Halewood International has begun its TV campaign for Crabbie’s Alcoholic Ginger Beer to promote the brand during the pre-Christmas trading period.
The campaign, by Ponderosa, will run across national and regional TV during November and December with 30’ and 20’ spots on ITV1, Channel Four and Five, as well as a number of satellite channels, and continues to feature character George and Camilla.
Consumer PR activity will be overseen by BJL while McCann Erickson Manchester is handling social media and trade PR and MediaCom is the media planning and buying agency.
Ponderosa was launched by Richard Midgley, former managing director of Leeds-based An Agency Called England, at the end of last year.