Sportsdirect.com begins Christmas savings campaign
Sports retailer sportsdirect.com has launched a pre-Christmas savings campaign with the aim of making branded products more affordable to consumers.
Driving the campaign for the retailer, which has 400 stores across the UK, will Incentive Media, and will include products such as a special edition bike from Dunlop, Fila Classic Trainers, Umbro Swerve football boots at less than half price and Ladies work out Reebok Pants.
Vincent Smith, head of marketing for Sports Direct, explained: “We want our customers to have a great Christmas despite the tough economic times. We believe we have the best brands, the best bargains and that our top ranges will fly off the shelves.”