Kerr Vernon gets Elite
Independent Glasgow based designer Kerr Vernon has just completed a rebrand for UK wide Training Consultancy Elite It Training.
The business was won in July after a credentials pitch with the new site going live recently. The rebrand consisted of a new logo, positioning statement, guidelines, stationery and a 350+ page content managed website.
Stephen Docherty, MD of Elite said: "The business has been growing steadily over the last few years and we hope this will help take us to the next level."
Vernon added: "Branding in the IT Training sector often looks like an afterthought and is extremely generic to say the least. Nearly everything is blue so by applying something as simple as a bold red colour palette there is an instant point of difference. The subtle introduction of the number one within their logo gives the Elite brand a confident, reassuring and professional look and feel that is in keeping with the sector's visual language."