Since its launch less than three weeks ago, the online comedy series Morning Matters, starring Alan Partridge and supported by lager brand Fosters, has received over 1 million views.
The new show, premiered on www.fostersfunny.co.uk has also been popular on both YouTube and Twitter.
Mark Given, brands director at Heineken UK, said: “As the million views show, the consumer response to Mid Morning Matters with Foster’shas been hugely positive. It’s become something of a cliché to describe marketing ideas as groundbreaking - but our collaboration with Baby Cow and Alan Partridge fully justifies that tag.”
He continued: “We are pushing the boundaries of brand building with this incredible project, and the levels of consumer engagement it is delivering are a massive reward for the leap of faith that the Foster’s team and Baby Cow took when we teamed up earlier this year.”