Fosters online Alan Partridge show recieves over 1m views in three weeks

Since its launch less than three weeks ago, the online comedy series Morning Matters, starring Alan Partridge and supported by lager brand Fosters, has received over 1 million views.

The new show, premiered on www.fostersfunny.co.uk has also been popular on both YouTube and Twitter.

Mark Given, brands director at Heineken UK, said: “As the million views show, the consumer response to Mid Morning Matters with Foster’shas been hugely positive. It’s become something of a cliché to describe marketing ideas as groundbreaking - but our collaboration with Baby Cow and Alan Partridge fully justifies that tag.”

He continued: “We are pushing the boundaries of brand building with this incredible project, and the levels of consumer engagement it is delivering are a massive reward for the leap of faith that the Foster’s team and Baby Cow took when we teamed up earlier this year.”

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