DB Studio becomes Kayak as it forms partnership with tictoc
Glasgow agencies tictoc and Kayak, headed up by former DB Studio owner Debbie Bennett, have joined to form a partnership.
The two agencies will continue to run as separate entities, but will work together when client’s require their particular expertise, explained David McGilvray, director of digital agency tictoc.
Bennett, who formed Kayak at, which specialises in branding and print design, at the beginning of November, added: “We launched Kayak so that our clients would have the best of both worlds – specialist staff who know their area of expertise inside out, yet have a built-in reason to work together so that offline and online work complements and supports each other. Kayak and tictoc will retain their specialist areas, but as sister agencies they will work seamlessly together on clients’ projects.”
She continued: “Making the decision to close DB Studio and open Kayak was something I thought long and hard about, but in the end I wanted to be part of something new, to find better ways of working with clients, and to build strong relationships with a complementary agency. I felt it would be better to start afresh than to try to mould DB Studio into this new entity. But we’ve retained all of our clients, and our staff. DB Studio was a successful profit making company – after 13 years, it just felt like the right time for something new.”