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Italy Facebook

Psychiatrists drafted in to treat Italian Facebook addicts

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By The Drum Team, Editorial

November 19, 2010 | 2 min read

Mamma mia, Italians have emerged have emerged as the world’s biggest social media addicts after a survey by Nielsen indicated that the country has the highest per capita use of Facebook of any nation.

Psychologists in the Mediterranean nation have found that addicts are eschewing the real world pleasures of Italy to stay connected to their virtual worlds day and night.

Nielsen found that Italy’s 16m Facebook users spend an average of 6hrs and 27min on the site per month, a figure which stood at a mere 15min just seven years ago.

Such is the extent of the problem that the Agostino Gemelli clinic in Rome has established a Facebook clinic to treat the condition; it welcomed 150 patients in its first year.

It follows a spate of incidents in the European state including that of Lucio Capelli who shot and killed his daughter after she posted a racy photograph of herself on her profile.

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