William Hill - The UK's Biggest Bookmaker - has confirmed they are in the process looking for an additional advertising agency to promote their online gambling business.
The betting giants - the UK's largest betting shop retailer and most profitable online operator in the UK - secured the services of The Bank in January this year, but after strong growth throughout 2010, now require additional support on their agency roster to service their advertising requirements
The Bank - following their creation of Hill's 'I Will' brand ad and TV campaigns for the World Cup and Football season will remain a "key partner" for William Hill, as they continue their product expansion into 2011.
Kristof Fahy, group brand and marketing director, for William Hill explained: "This is an exciting time for us. Continued growth will be our focus, and we have a pipeline of innovative products to bring to the market. An expansion of our agency roster will ensure that we continue to create great campaigns in 2011 and beyond."