The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

All Together NOW! Bucks newspaper decline

Author

By The Drum Team, Editorial

November 18, 2010 | 2 min read

A charity newspaper from the north west has achieved the unlikely feat of becoming the third best read title in the region after amassing a readership of 240,000 from a distribution of 60,000 copies.

Only the Manchester Evening News and Liverpool Echo, at 356k and 250k readers respectively can top it, although these competitors sell daily whilst All Together Now! is free and runs bi-monthly.

The reader information was compiled by David Murray of Murray Consultancy who discovered that whilst most papers are shedding readers, All Together Now! had been heading in the opposite direction, notching up impressive 20% growth over the past year.

Murray said: “In the ten years we have been conducting surveys nothing has come anywhere near to the standards being set by this new newspaper. The results are hugely impressive by anyone’s standard. Our data shows that All Together NOW! is being eagerly read right across the region by people with – and without – disabilities. There is something in it for everyone."

Available in garden centres, visitor centres and hospitals the free paper is now looking to capitalise on its success by targeting advertisers and media buyers.

Trending

Industry insights

View all
Add your own content +