New National Theatre of Scotland website created by Dog Digital
National Theatre of Scotland has launched a new website in a bid to increase attendance and participation, and communicate the breadth of services and events to a younger audience.
The full visual refresh, along with the addition of new features, was handled by Glasgow’s Dog Digital, with the digital agency also taking charge of the theatre’s email marketing campaigns with custom-designed, HTML-built newsletters.
The new website includes page-wide production stills within each page giving a “dramatic representation of productions online”, and allows visitors to view the latest season brochures online in full-screen mode.
A new blog, which includes news and features, aims to open up communication between the organisation and Scotland’s theatre-going public, and full Twitter and YouTube integration lets audiences tweet about their show experiences in an attempt to drum up online buzz.
National Theatre of Scotland's web & publications editor Colin Clark said of the new site: "As a theatre company with no venue of our own, the National Theatre of Scotland's website is vitally important to us. In fact, we consider it our virtual home. It's a place where our audiences, our partners and stakeholders can engage with the company and our work. The website has the latest information about our current and forthcoming performances, of course, but it also gives audiences everywhere a deeper insight to what we do: the shows, the people who create them and the company itself.”