Why Michelin doesn't have a Facebook page: Online Communications Panel report

Michelin communications director Peter Snelling announced during last week’s Marketing Industry Network forum that the brand did not feel it was necessary to open an official Facebook page...

The debate was just one factor in a lively discussion about different facets of online communications that brands must consider, with the panel made up of Snelling alongside Richard Rawlins, managing director of Finn Communications, Rob Smith, managing director of Brand8, as well as Welcome to Yorkshire’s digital marketing manager Kristal Ireland and its head of communications Dee Marshall.