Great Fridays to create new Fashion Rocks site
The international Fashion Rocks show has appointed Manchester digital agency Great Fridays to build its new website.
Fashion Rocks is an annual charity fundraiser that sees the world's top designers showcasing their collections to a live soundtrack provided by some of the biggest names in pop.
Great Fridays is working on its new site, where visitors will be able to watch live events, download music and buy their favourite fashions, ahead of next year's event at the Royal Albert Hall.
The new fashionrocks.com will be launched at the end of December with e-commerce functionality added from March 2011.
Great Fridays co-founder, Matt Farrar, said: “The new site will fuse editorial content, applications and multi-media content with e-commerce. We want to deliver a uniquely enjoyable experience so that users come back for more and repeat purchase."