The Dalmore launches new site with The Union
The Dalmore whisky brand has launched a new website and CRM programme created by Edinburgh agency The Union.
The site gives whisky connoisseurs and collectors the opportunity to become Dalmore Custodians, granted access to unique bottlings and invitation-only events.
Union Connect managing director, Kyle Hardie, said: "“The Dalmore has a rich, regal history, and a unique production story. The task for our digital creative team was to marry the two in a way that reflects the brand’s relevance to the modern luxury spirits consumer."
The Dalmore legend dates back to 1263, and the first 1263 custodians to sign up will be given access to Dalmore casks set to wood minutes before the millennium.
Dalmore's global head of brand, Chris Watt, said: "The new website and The Dalmore Custodians initiative gives unique benefits that will be valued by our consumers and trade partners all over the world.
“With our new Distillery Visitor Centre project scheduled for completion in April, and further programmes planned across our key markets, it’s a very exciting time for The Dalmore, and I’m very confident that the brand will go from strength to strength over the next 12 months and beyond.”
The new site launches a month after The Dalmore sold the world's first £100,000 bottle of malt whisky.