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Marshalls makes Gyro Manchester its lead agency

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By The Drum Team, Editorial

November 1, 2010 | 2 min read

Paving firm Marshalls has appointed the Manchester office of GyroHSR as its lead agency.

Marshalls, which has previously worked with McCann Manchester, appointed Gyro after briefing the agency to "develop a creative platform" for its brand development work in the summer.

Gyro will now deliver an integrated campaign across "all media, audiences and verticals" to promote the brand.

The agency's managing director, Danny Turnbull, said: "Marshalls is a truly leading brand. I know that term’s so often misused, but their business is class-leading in every respect and is, quite frankly, a marketer’s dream.

"GyroHSR has a very small number of wishlist brands that we would love to work with and Marshalls is in the top three of those."

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