Hovis leads 2010 IPA Effectiveness Award Winners

· Grand Prix - Hovis by MCBD

· Effectiveness Company of the Year – MCBD

· The Broadbent Prize for Best Dedication to Effectiveness - Cadbury

· Best Media – O2 by VCCP

· The Channon Prize for Best New Learning - TDA Teacher Recruitment by DDB UK and MEC

· Best Multi-Channel - TDA Teacher Recruitment by DDB UK and MEC

· Best Short-Term - Self Assessment by MCBD, PHD Media and Elvis

· Best International - HSBC by JWT

Gold winners

· Hovis by MCBD

· essential Waitrose by MCBD and Manning Gottlieb OMD

· O2 by VCCP

· Sainsbury's by AMV BBDO

· Stroke Awareness by DLKW

· TDA Teacher Recruitment by DDB UK and MEC

· Wispa by Fallon London

Silver winners

· Audi by BBH

· Barclaycard by BBH

· Bisto by McCann Erickson Advertising

· BT Total Broadband by AMV BBDO and BT

· Cadbury Dairy Milk by Fallon London

· Comfort Fabric Conditioner by Ogilvy & Mather Asia Pacific

· Heinz by AMV BBDO

· HSBC by JWT

· KFC by BBH

· Lloyds TSB by RKCR/Y&R

· Robinsons Fruit Shoot by BBH

· Self Assessment by MCBD, PHD Media and Elvis

· Surf by BBH

· thetrainline.com by DLKW & Partners

· THINK! by Leo Burnett and AMV BDDO

· T-Mobile by Saatchi & Saatchi and MediaCom

· Tobacco Control by Partners Andrews Aldridge, MCBD and MEC

· Virgin Atlantic by RKCR/Y&R and Manning Gottlieb OMD

Bronze winners

· Barclays by BBH

· Barclays Wealth by Ogilvy & Mather Advertising

· Berocca by JWT

· Corsodyl by MediaCom

· Dove Deodorant by Ogilvy & Mather Advertising

· Everest by MBA and Mindshare

· Forevermark by JWT Mumbai

· Kärcher Pressure Washers by HMDG

· Kodak by Ogilvy & Mather Advertising

· MTR by Ogilvy & Mather Advertising Hong Kong

· Orange by i-level

· Remember a Charity by DDB UK

· The Co-operative Food by McCann Erickson Advertising